Alf Hole Goose Sanctuary Concept Plan


To increase the interpretive value of the popular Observation Gallery, we added an information rail that identifies commonly viewed species, spotting scopes and a log book where visitors can jot down their observations.

Sherry took an innovative approach to the redevelopment of the interpretive centre because, as the lead consultant for the project, she effectively coordinated input received from Manitoba Conservation staff, both past and present, as well as local residents. As a result of her consultation process she proposed a number of technological additions to improve visitor interactions and experiences while they visited the goose sanctuary visitor centre. Sherry’s understanding and awareness of interpretive and educational concepts contributed greatly to the production of a plan that will lead to future improvements to this important Whiteshell Park facility.”

Bruce Bremner
Director, Eastern Region, Manitoba Conservation


Alf Hole Goose Sanctuary is located on the edge of Whiteshell Provincial Park. The existing interpretive displays at the visitor centre were more than 25 years old and a number of renovations have been undertaken with no overall design plan. S. Dangerfield Interpretive Planning developed a concept plan for the aging facility.

The plan synchronizes:

  • Themes and messages
  • Visitor experiences and traffic flow through the facility
  • Media and programs that tell the story while engaging the visitor
  • Landscape and building design
  • Green or sustainable building techniques
  • Staff needs

The plan included:

  • Front-end evaluation – focus testing visitors, interviews with current and former staff, teacher surveys, public open house
  • Exhibit themes and flow from the parking area to orientation deck to six interior galleries
  • Costs – funding strategy and cost options
  • A call for use of ‘green’ materials and LEED practices (Leadership in Energy and Environmental Design)

The plan has yet to be implemented.